About the Role
Zscaler is the pioneer and global leader in zero trust security, empowering the worlds largest enterprises, critical infrastructure organizations, and government agencies to navigate the digital landscape safely. As we continue to scale, we are seeking a visionary Senior Manager of Creative Design and Media to lead our global efforts in how customers discover and engage with our brand across search engines and AI-powered platforms. This role is pivotal in shaping the Zscaler Zero Trust Exchanges organic presence, driving qualified traffic, and ensuring our web properties offer a world-class experience for users worldwide. At Zscaler, impact matters more than titles, and we value a culture of execution centered on customer obsession, collaboration, and accountability.
As the Senior Manager, you will be at the forefront of our digital evolution, leading a high-performing team of content writers and SEO/AEO specialists. You will be responsible for bridging the gap between creative storytelling and technical performance, ensuring our messaging resonates with our audience while maintaining peak visibility in an increasingly AI-driven search landscape. You will work in close partnership with the Global Web, Web Engineering, and UX Design teams to deliver a seamless digital journey for both end-users and agents, making a tangible impact on Zscalers global growth and mission.
Key Responsibilities- Lead Zscalers global SEO and Answer Engine Optimization (AEO) strategy, focusing on increasing organic traffic, keyword rankings, and visibility across evolving search landscapes.
- Manage and mentor a global team of SEO specialists and web content writers, shaping search-informed editorial strategies that align with complex buyer journeys and customer needs.
- Oversee technical SEO and site performance initiatives, collaborating directly with web engineering teams to optimize crawl efficiency, page speed, and overall site health.
- Champion user experience (UX) improvements by identifying opportunities to enhance clarity, usability, and conversion rates across all key public-facing web properties.
- Establish comprehensive success metrics for SEO and AEO, tracking performance and communicating measurable business impact to marketing leadership.
- Advocate for search best practices across the broader organization, ensuring a unified and data-driven approach to content creation and digital media.
- Cultivate a culture of high-trust collaboration, encouraging honest debate and feedback to accelerate innovation and achieve high-quality results.
- Extensive professional experience in SEO, AEO, UX, or digital growth roles, with a proven track record specifically within the B2B SaaS or enterprise technology sector.
- Demonstrated ability to lead, develop, and inspire global teams while executing complex digital strategies at scale.
- Deep technical understanding of SEO principles, site architecture, and performance optimization techniques.
- Proven experience collaborating with cross-functional teams, including engineering, UX design, and integrated marketing, to deliver high-impact digital projects.
- A data-driven mindset with the ability to translate technical search metrics into actionable business insights and growth strategies.
- A growth mindset with a bias for action, comfortable navigating ambiguity and thriving in a fast-paced, dynamic environment.
- Exceptional communication skills, with the ability to operate seamlessly between high-level strategy and hands-on execution.
- Competitive base salary and performance-based incentives.
- Comprehensive health, dental, and vision plans to support the well-being of you and your family.
- Flexible time-off plans, including vacation, sick time, and parental leave options.
- Retirement savings options and education reimbursement programs to fuel your professional and personal growth.
- A modern, AI-forward work environment that prioritizes people and fosters a culture of belonging and inclusion.
- Opportunities to work on global-scale challenges that shape the future of cybersecurity and digital transformation.