About the Role
Cloetta is Northern Europes leading confectionery company, celebrated for its iconic brands, heritage of craftsmanship, and commitment to bringing joy to consumers. As we accelerate our strategic expansion in the United States, we are building a dedicated local team to create a scalable, competitive, and consumer-relevant platform for long-term growth. We are seeking a U.S. Trade Marketing & Brand Activation Manager to play a pivotal role in this journey. This is a unique opportunity for a motivated professional to translate global brand strategies into locally resonant, commercially impactful programs that introduce our beloved European portfolio to American shoppers. This role acts as a bridge between strategy and action, requiring a blend of creative marketing, commercial savvy, and meticulous execution.
In this position, you will work closely with the U.S. Country Manager, Global Marketing teams, agency partners, and retail customers to drive awareness, trial, and long-term brand loyalty. You will be the primary steward of our brands across retailer and consumer touchpoints, ensuring that our execution is both consistent and culturally relevant. This is an ideal role for a 'builder' who thrives in a fast-moving, entrepreneurial environment and enjoys the challenge of scaling a business from an early-entry phase to a national presence. If you are passionate about CPG marketing and ready to make a tangible impact on a growing international business, we invite you to join us.
Key ResponsibilitiesAs the U.S. Trade Marketing & Brand Activation Manager, your mission is to lead the successful execution of marketing, shopper marketing, and retailer activation initiatives across retail, digital, and experiential channels. You will independently manage U.S. marketing plans rooted in global brand strategy, adapting approved global assets and toolkits to meet the specific needs of U.S. retailers and consumers. You will own the project timelines and delivery for all marketing programs, ensuring consistent brand execution across every touchpoint.
- Drive Retail & Trade Marketing Excellence: Create high-quality sell-in materials, retailer programs, and shopper marketing initiatives. You will lead retailer presentations, category reviews, and activation plans alongside the Sales team to secure and optimize shelf space.
- Lead Events & Consumer Activation: Manage trade shows, sampling events, and consumer experiences that drive brand trial. You will own influencer, social, and experiential programs in partnership with external creative and PR agencies.
- Manage Agencies & Partners: Act as the primary point of contact for U.S.-based creative, digital, and PR agencies, ensuring deliverables are on time and aligned with budget and brand standards.
- Insights & Continuous Improvement: Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business decisions. You will evaluate the performance of marketing and promotional activities, providing data-driven recommendations to optimize ROI.
We are looking for an organized, proactive marketer who combines strong project management skills with a customer-focused mindset. You should be comfortable operating in a growth-oriented environment where you must manage multiple priorities and navigate ambiguity with a positive, solutions-oriented attitude.
- Experience: 36 years of experience in trade marketing, shopper marketing, brand activation, or related CPG marketing roles. Experience within the food, beverage, or confectionery industries is highly preferred.
- Retailer Engagement: Proven experience supporting retailer-facing initiatives and building strong programs that drive commercial results in a retail environment.
- Project Management: Demonstrated ability to manage complex projects from conception through to execution, coordinating with cross-functional teams and external stakeholders.
- Communication: Exceptional communication and presentation skills, with the ability to influence both internal stakeholders and external retail partners.
- Agency Management: Experience briefing and managing creative, PR, and digital agencies to deliver high-impact results.
- Education: Bachelors degree in Marketing, Business, or a related field.
Cloetta provides a dynamic, international work environment where you can truly make a difference. We offer the freedom to implement your own ideas and the support of a global network of experts. We are committed to fostering a healthy work-life balance and offer a competitive compensation package reflective of your experience and location.
- Salary & Bonus: A competitive base salary ranging from $95,000 $115,000, plus eligibility for an annual performance bonus.
- Health & Wellness: Comprehensive health, dental, and vision insurance coverage.
- Retirement: 401k plan with a generous company match to support your long-term financial goals.
- Time Off: A generous Paid Time Off (PTO) package to ensure you have time to recharge.
- Flexibility: Remote work environment with flexible working hours, reflecting our culture of trust and results-oriented performance.
- Professional Growth: Opportunities for international collaboration and career development within a leading global confectionery organization.