Social Media Officer Freelance

About the Role

Boleh Dicoba Digital is looking for a dynamic and trend-conscious Social Media Officer to join our creative team on a freelance basis. This role is designed for a digital native who excels at storytelling, community building, and staying ahead of the ever-evolving social media landscape. As a key player in our digital presence, you will be responsible for bridging the gap between brand identity and audience engagement, ensuring our presence on Instagram, TikTok, and Threads remains impactful, relevant, and consistent with our core objectives.

• Develop and execute comprehensive monthly and weekly content calendars tailored for Instagram, TikTok, and Threads.
• Ideate and produce innovative content concepts that align with brand objectives while leveraging viral trends and real-time social media moments.
• Manage daily publishing schedules, ensuring all posts are optimized for maximum visibility and impact across all platforms.
• Drive community engagement by proactively responding to comments, direct messages, and fostering meaningful interactions within our digital communities.
• Monitor and analyze organic performance metrics, including reach, video views, and overall engagement rates.
• Compile detailed weekly and monthly performance reports to track progress against KPIs.
• Provide actionable insights and strategic recommendations to refine content pillars and improve future campaign performance.
• Collaborate with internal stakeholders to ensure brand voice consistency and timely delivery of digital assets.

• Proven experience in social media management and strategic content planning within a professional or agency environment.
• Deep platform expertise with Instagram, TikTok, and Threads, including an understanding of their unique algorithms and best practices.
• Strong analytical skills with the ability to translate social media data into clear, concise performance reports.
• Hyper-awareness of digital culture, internet trends, and the nuances of various online subcultures.
• Excellent written and verbal communication skills with a sharp eye for detail.
• Exceptional time management skills and the ability to operate independently in a remote, deadline-driven environment.
• Proficiency in using social media management tools and basic analytics platforms.
• A proactive mindset with a passion for creative experimentation and audience growth.

• Flexible remote work environment allowing for a healthy work-life balance.
• Opportunity to work with a leading digital agency and diverse brand portfolio.
• Creative autonomy to pilot new content ideas and social media strategies.
• Expansion of your professional portfolio with measurable high-impact social media campaigns.
• Collaborative culture that values innovation and digital-first thinking.

Required Skills