Social Media & Marketing Virtual Assistant

About the Role

Outsource Access Careers is seeking a creative, detail-oriented, and proactive Social Media & Marketing Virtual Assistant to join our growing team. In this pivotal remote role, you will act as a digital brand ambassador for a thriving family-run home services business, helping them bridge the gap between their quality craftsmanship and their online audience. This position is ideal for a marketing professional who excels at storytelling, community engagement, and executing data-driven social media strategies from a remote environment.

• Develop and execute a comprehensive social media content calendar across platforms including Instagram, Facebook, and Pinterest to increase brand awareness.
• Create engaging multimedia content, including graphic designs, short-form video scripts, and high-quality captions that resonate with homeowners and interior enthusiasts.
• Monitor social media channels daily, responding to inquiries, managing comments, and fostering a positive community environment.
• Coordinate email marketing campaigns, from template design and copywriting to list segmentation and performance tracking.
• Conduct keyword research and implement basic SEO strategies to improve the visibility of blog posts and website content.
• Analyze weekly and monthly performance metrics to identify trends, reporting on engagement rates and lead generation success to the management team.
• Assist in the coordination of local marketing events and digital advertising spend to ensure maximum ROI for the brand.

• Minimum of 2-3 years of experience in social media management, digital marketing, or a related Virtual Assistant role.
• Proven proficiency with creative design tools such as Canva, Adobe Spark, or Photoshop.
• Experience using social media scheduling tools like Buffer, Hootsuite, or Later.
• Strong written and verbal English communication skills with a keen eye for grammar and brand voice consistency.
• Familiarity with email marketing software such as Mailchimp, Constant Contact, or Klaviyo.
• A proactive mindset with the ability to manage multiple projects independently in a fast-paced, remote setting.
• Technical aptitude to learn new software quickly and troubleshoot basic digital marketing platform issues.

• 100% remote work environment providing excellent work-life balance and flexibility.
• Competitive compensation package with performance-based incentives and growth opportunities.
• Opportunity to work with a supportive, family-oriented business that values personal professional development.
• Access to ongoing training, marketing resources, and a collaborative team culture.
• Paid time off and holiday pay based on company policy and tenure.

Required Skills