About the Role

Parisa Wang is seeking a creative and strategic Social Media Manager to spearhead our digital presence across high-impact platforms, with a specific focus on TikTok and Instagram. As a brand rooted in luxury, elegance, and timeless design, we are looking for a visual storyteller who understands the intersection of high-fashion aesthetics and modern digital trends. This remote role offers the opportunity to shape the voice of a growing luxury brand, engaging with a global audience of fashion enthusiasts through compelling content, strategic planning, and innovative community management.

Key Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the brand’s luxury positioning and business objectives.
• Lead the end-to-end content creation process for TikTok and Instagram, including video editing, copywriting, and visual curation.
• Manage a consistent posting schedule, ensuring all content is optimized for platform algorithms and peak engagement times.
• Stay ahead of emerging fashion trends, viral audio, and platform features to ensure the brand remains relevant and innovative.
• Monitor and analyze social media performance metrics to refine strategy and improve ROI on organic content.
• Engage with our online community by managing comments, direct messages, and fostering authentic relationships with brand advocates.
• Collaborate with the marketing and design teams to ensure social media initiatives support product launches and seasonal campaigns.
• Identify and coordinate potential influencer partnerships and user-generated content opportunities to expand brand reach.

Qualifications

• Proven experience as a Social Media Manager, preferably within the luxury fashion, beauty, or lifestyle sectors.
• Expertise in navigating TikTok and Instagram ecosystems, with a deep understanding of what drives engagement on each platform.
• Strong video editing skills (CapCut, Adobe Premiere, or similar) and an eye for high-end aesthetic composition.
• Excellent written communication skills with the ability to craft a sophisticated and engaging brand voice.
• Ability to work independently in a remote environment while maintaining high levels of productivity and creativity.
• Analytical mindset with the ability to interpret data into actionable social media insights.
• A passion for fashion and a keen understanding of current industry trends and luxury consumer behavior.

Benefits

• Fully remote work environment offering flexibility and autonomy.
• Opportunity to work with a prestigious luxury brand and influence its global digital growth.
• Creative freedom to experiment with new content formats and strategic initiatives.
• Competitive compensation package and opportunities for professional development within the fashion industry.
• A collaborative and supportive team culture that values innovation and aesthetic excellence.

Required Skills