Social Media Manager Fashion Brand

About the Role

Twine is seeking a visionary Social Media Manager to spearhead the digital identity of a premium fashion brand. In this role, you will be the driving force behind our online presence, translating the elegance and sophistication of our collections into compelling digital experiences. We are looking for a creative storyteller who understands the intersection of high fashion and community engagement, ensuring our brand remains at the forefront of the global fashion conversation. As a key member of our marketing team, you will have the creative freedom to shape our visual aesthetic and voice across all major platforms, reaching an international audience of style enthusiasts.

• Develop and execute a comprehensive social media strategy that aligns with the brand’s premium positioning and seasonal marketing objectives.
• Conceptualize, produce, and curate high-quality visual content, including short-form video (Reels/TikTok), photography, and graphic assets that reflect a luxury aesthetic.
• Manage the day-to-day operations of all social channels, including Instagram, TikTok, Pinterest, and LinkedIn, ensuring a consistent and elevated brand voice.
• Write engaging, SEO-optimized captions and copy that resonate with a fashion-forward audience and drive brand loyalty.
• Identify and cultivate relationships with key influencers, stylists, and industry tastemakers to facilitate authentic brand collaborations and features.
• Monitor social media trends, viral aesthetics, and platform updates to keep the brand ahead of the curve in a fast-paced industry.
• Analyze performance metrics and generate monthly reports to track growth, engagement, and conversion, using data to refine future content strategies.
• Moderate community discussions and engage with followers to foster a dedicated and inclusive brand community.

• Proven experience as a Social Media Manager, specifically within the fashion, luxury, or lifestyle sectors.
• A deep passion for the fashion industry with a strong understanding of current trends, luxury branding, and visual storytelling.
• Expertise in creating high-impact content using mobile editing tools, Adobe Creative Suite, or similar professional design software.
• Exceptional written communication skills with the ability to pivot between editorial storytelling and snappy, platform-specific copy.
• Strong technical knowledge of social media algorithms, SEO principles, and community management best practices.
• Ability to work independently in a remote environment while maintaining high levels of organization and meeting tight deadlines.
• Experience in influencer marketing and outreach, with a portfolio of successful digital campaigns.

• Competitive salary package with performance-based incentives.
• Fully remote work environment offering flexibility and global collaboration.
• Generous employee discount on all seasonal fashion collections and premium merchandise.
• Professional development opportunities and access to industry events and workshops.
• A creative and inclusive company culture that values innovation and individual expression.
• Paid time off, health wellness perks, and a dedicated home-office equipment stipend.

Required Skills