About the Role
Crypto.com is looking for a visionary Social Media Manager to serve as the driving force behind our digital presence and community engagement. In this role, you will be responsible for conceptualizing, implementing, and managing high-impact social strategies that resonate with a global audience while maintaining the unique voice of our brand. You are a creative strategist who seamlessly blends artistic flair with data-driven insights to identify and execute winning content strategies in the fast-paced world of cryptocurrency and fintech.
As part of our dynamic marketing team, you will lead the charge in trend harvesting and viral content creation, ensuring our products and community stories are marketed to their fullest potential. This is a remote-first opportunity for a professional who thrives on innovation, possesses a deep understanding of the AI tooling landscape, and is passionate about the future of financial services.
Key Responsibilities- Strategy and Execution: Inform and execute a comprehensive social growth strategy, ensuring all content is locally resonant, culturally relevant, and operationally sound across all global regions.
- Operational Excellence: Develop and maintain clear strategic guidelines for each social media channel to ensure consistency in brand themes, tone of voice, and precise audience targeting.
- Trend Harvesting: Actively monitor digital trends to create timely, viral-ready initiatives that keep Crypto.com at the forefront of the industry conversation.
- Cross-Functional Collaboration: Partner with internal stakeholders and cross-functional teams to ensure a unified brand voice and consistent quality across all marketing touchpoints.
- Data-Driven Optimization: Define social media goals, OKRs, and success metrics; conduct rigorous post-mortem analyses to measure ROI and continuously improve the impact of our digital campaigns.
- Content Lifecycle Management: Oversee the full lifecycle of content creation, including video production, photoshoots, and the repurposing of assets for various platforms.
- Professional Experience: At least 5 years of proven experience as a Social Media Manager, Specialist, or a similar role within a high-growth environment.
- AI-Native Skillset: A deep and practical understanding of the current AI tooling landscape, utilizing these technologies to enhance productivity and content quality.
- Project Management: Exceptional organizational skills with a demonstrated ability to supervise multiple high-stakes projects simultaneously under tight deadlines.
- Technical Proficiency: Hands-on experience with industry-standard social media management and posting tools (e.g., Sprout Social, Hootsuite, or Brandwatch).
- Creative Production: Demonstrated experience in campaign management, video production, and content editing. Proficiency with design tools (Adobe Creative Suite, Canva, etc.) is highly preferred.
- Industry Passion: A genuine interest in the financial services and cryptocurrency industry, including a commitment to staying updated on news, regulatory trends, and emerging technologies.
- Soft Skills: A collaborative team player who remains composed in high-pressure situations and possesses excellent communication skills.
- Remote Work: Enjoy the flexibility of working from anywhere in a fully remote capacity.
- Global Impact: Be at the center of the Web3 revolution, working for one of the world's leading cryptocurrency platforms.
- Innovative Environment: Work alongside industry leaders and utilize cutting-edge AI tools to redefine digital marketing.
- Growth Opportunities: Continuous learning and development opportunities within a rapidly expanding global organization.
Please note that Crypto.com may utilize artificial intelligence tools to assist our recruitment team in evaluating applications against position requirements. These tools provide recommendations to support our staff, but all final hiring decisions are made by human recruiters who consider all relevant information and context.