Social Media Growth Lead

About the Role

About the Role: We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community. This role is responsible for turning our content, audio, events, and insights into high-performing formats that drive visibility and repeat engagement.

Key Responsibilities:

• Translate and distribute content into short-form, platform-native video, written, and audio formats.
• Execute social growth campaigns across organic, paid, and partner channels (LinkedIn, YouTube, etc.).
• Optimize performance by tracking engagement, reach, and retention data to build repeatable systems.
• Drive subscriber growth by optimizing social-to-subscriber conversion pathways.
• Measure performance and tie social activity to measurable business outcomes and audience growth.

Your Skillset Includes:

• Experience producing short-form, platform-native video content.
• Proven track record running and optimizing organic and paid social campaigns with budget management.
• Strong analytical skills to optimize content and campaigns based on performance data.
• Highly organized content planning and social calendar management.
• Experience in B2B or editorial content distribution is a plus.

Why This Role Matters: By translating our ideas into formats people consume daily, you will help extend our reach, build a loyal community of senior leaders, and strengthen our presence across key professional platforms.

Required Skills