About the Role
LAWLESS Beauty is seeking a dynamic and highly organized Social Media Coordinator to serve as a driving force behind our digital presence. This role is designed for a social-native professional who thrives on the details of execution, from the precision of a scheduled post to the nuance of a perfectly crafted caption. As a key member of our marketing team, you will bridge the gap between creative strategy and daily publishing, ensuring that the LAWLESS Beauty voice resonates authentically across Instagram, TikTok, and TYB. Working closely with the Director of Brand Marketing, you will help our brand stay agile, reactive, and deeply connected to our growing community of beauty enthusiasts.
The ideal candidate is a proactive communicator with a passion for the beauty industry and a sharp eye for cultural trends. You understand that social media is more than just publishing content; it is about building a digital ecosystem where our audience feels seen and heard. By combining technical proficiency in content editing tools with a strong sense of brand storytelling, you will help power the engine that drives our brand visibility and customer loyalty. This is a unique opportunity to join a fast-paced, innovative beauty brand and contribute to its evolution in a highly visible and impactful capacity.
Key Responsibilities- Content Calendar & Scheduling: Maintain and manage the comprehensive content calendar, ensuring that all posts are scheduled accurately and deployed on time across all primary social platforms using Dash Social.
- Copywriting & Voice: Write and edit compelling captions that align with the LAWLESS Beauty tone of voice, utilizing our established copy bank while tailoring messaging for platform-specific audiences.
- Creative Collaboration: Develop detailed content briefs for the in-house graphic design team, translating marketing objectives into clear, actionable creative directions for static and motion assets.
- Video Production & Editing: Execute TikTok-first content strategies by filming and editing short-form videos in CapCut, including cutting clips, overlaying text, selecting trending audio, and implementing transitions.
- Community Management: Lead day-to-day community engagement by moderating comments, responding to direct messages, and participating in relevant external conversations to humanize the brand.
- Trend Identification: Proactively identify emerging content trends and cultural moments, building a network of creators and partners to keep our strategy fresh, reactive, and credible.
- Real-Time Support: Provide organic social coverage for influencer and brand events to capture and amplify key moments as they happen.
- Asset Management: Organize and maintain digital asset libraries to ensure all content is findable, properly tagged, and aligned with current brand standards.
- Performance Reporting: Compile weekly and monthly performance reports, surfacing key trends and actionable takeaways to assist the leadership team in strategy reviews.
- Professional Experience: 23 years of dedicated experience in social media management, preferably within the beauty, fashion, or lifestyle sectors.
- Technical Proficiency: Intermediate to advanced skills in CapCut and Figma, with the ability to independently produce and edit high-quality social-ready content.
- Platform Expertise: A deep understanding of the algorithms, best practices, and engagement strategies unique to TikTok, Instagram, and community-driven platforms like TYB.
- Tool Knowledge: Hands-on experience with Dash Social or similar enterprise-level social media management and scheduling platforms.
- Content Creation: Proven ability to shoot and produce both static and video content that meets professional brand standards.
- Attention to Detail: Exceptional organizational skills with a focus on publishing accuracy, tagging precision, and grammatical excellence.
- Communication: Strong written and verbal communication skills, particularly in a relationship-facing context with influencers and community members.
- Adaptability: A high degree of accountability and the ability to manage multiple fast-moving workstreams simultaneously in a remote environment.
- Remote Flexibility: Work from anywhere while remaining connected to a collaborative, high-energy marketing team.
- Competitive Compensation: Professional salary package commensurate with experience level.
- Health & Wellness: Comprehensive health, dental, and vision insurance plans.
- Growth Opportunities: Significant room for career advancement within a rapidly growing beauty brand.
- Product Stipend: Generous allowance for LAWLESS Beauty products and exclusive access to new launches.
- Paid Time Off: Competitive vacation, sick leave, and holiday schedule.