Social Media Content Creator

About the Role

Classet is seeking a dynamic and highly creative Social Media Content Creator to join our growing team. In this role, you will be the visual storyteller for our brand, with a primary focus on producing thumb-stopping Instagram Reels that educate, entertain, and inspire our community. As a digital-first organization, we are looking for someone who lives and breathes social trends, understands the nuances of short-form video algorithms, and possesses the technical skills to turn raw footage into professional, engaging content that aligns with our brand voice.

• Conceptualize, film, and edit high-quality Instagram Reels that align with Classet’s brand identity and marketing goals.
• Stay ahead of social media trends, viral sounds, and platform updates to ensure our content remains relevant and competitive.
• Develop a consistent content calendar and posting schedule to maintain a strong and active digital presence.
• Collaborate with the marketing team to translate complex ideas into digestible and engaging visual narratives.
• Write compelling, SEO-friendly captions and select strategic hashtags to maximize reach and engagement.
• Monitor performance metrics and audience feedback to refine content strategies and improve viewer retention.
• Engage with the community by responding to comments and participating in industry-relevant conversations to build brand loyalty.

• Proven experience as a Content Creator, Social Media Manager, or similar role with a strong portfolio specifically showcasing Instagram Reels.
• Expertise in mobile video editing tools such as CapCut, InShot, or Adobe Premiere Rush.
• Deep understanding of the Instagram algorithm and best practices for short-form video engagement.
• Strong storytelling skills and the ability to convey a message effectively within a 15 to 60-second window.
• Excellent written and verbal communication skills with a keen eye for detail and aesthetics.
• Self-motivated and able to thrive in a fully remote, fast-paced environment.
• Creative problem-solver who can take initiative and bring fresh ideas to the table every day.

• Fully remote work environment offering maximum flexibility and work-life balance.
• Opportunity to lead creative direction for an emerging brand in a high-growth industry.
• Collaborative team culture that values innovation and creative freedom.
• Professional development opportunities and access to the latest content creation tools.
• Competitive compensation package and the chance to make a significant impact on our digital growth.

Required Skills