Senior Product Marketing Manager US

About the Role

Smile Digital Health is seeking a Senior Product Marketing Manager to act as a strategic market intelligence engine. You will be responsible for gathering Voice of the Customer (VOC) insights from various healthcare stakeholders to influence product development and marketing strategy.

• Design and manage a repeatable VOC research program for payer, provider, and government segments.
• Conduct qualitative interviews and field conversations to identify market gaps and emerging opportunities.
• Maintain Source of Truth (SoT) documents for market segments, competitive landscapes, and buyer personas.
• Synthesize market insights into quantifiable evidence to support investment decisions and product roadmaps.
• Utilize AI tools to accelerate the synthesis and distribution of intelligence reports.

• 8+ years in Product Marketing, Market Intelligence, or a related function in SaaS or Healthcare IT.
• Proven experience designing and formalizing VOC or market research programs.
• Understanding of health data and interoperability landscapes (HL7 FHIR knowledge is a plus).
• Strong communication skills for engaging clinical, technical, and commercial stakeholders.
• Post-secondary education in Marketing, Business, or a related field.

• Fully remote work environment.
• Flexible time away from work and competitive health benefits.
• RRSP/TFSA/401K employee contribution plans.
• Professional development via FHIR study programs and Skillsoft learning.

Required Skills