About the Role
We are seeking a high-caliber Senior CRO Manager & Growth Optimization Lead to join a fast-growing, direct-to-consumer beauty and wellness brand dedicated to restoring confidence through science-backed hair health solutions. As the brand scales into a global leader, you will play a pivotal role in refining the customer journey across every digital touchpoint, leveraging deep data analysis, rigorous experimentation, and cutting-edge AI tools to drive measurable performance. This is a "player-coach" opportunity designed for a hands-on operator who thrives in a fast-paced environment and is ready to evolve into a leadership role as the digital product function expands over time.
Key ResponsibilitiesYour primary objective is to eliminate friction in the customer journey and maximize revenue performance through a disciplined "Plan, Execute, Analyze, React" methodology. You will take full ownership of the website performance, monitoring key metrics daily to diagnose drops in conversion or revenue and recommending rapid solutions to maintain growth momentum.
- Architect and manage a robust A/B testing roadmap, prioritizing experiments based on projected revenue impact and strategic alignment with global growth goals.
- Build and optimize high-converting landing pages for paid media, email, affiliate, and promotional campaigns using tools like Webflow, Unbounce, or Instapage.
- Enhance the core e-commerce experience, including Product Detail Pages (PDPs), bundle offerings, and the checkout flow to increase AOV and ARPU.
- Collaborate cross-functionally with creative teams on messaging and UX, and with engineering partners to ensure technical implementations are seamless and trackable.
- Utilize advanced AI tools such as ChatGPT, Jasper, and Perplexity to accelerate content generation, variation testing, and automated performance analysis.
- Refine post-purchase flows and upsell paths to improve long-term customer value (LTV) and overall funnel efficiency.
- Manage the CRO backlog and testing pipeline using structured workflows in ClickUp, ensuring radical transparency and data integrity across all reporting tools.
The ideal candidate is a conversion rate optimization expert with a proven track record of driving significant growth for high-volume DTC brands. You should possess a unique blend of technical proficiency, analytical rigor, and creative problem-solving skills, with the ability to move quickly from insight to execution.
- 8+ years of professional experience in CRO, growth marketing, or e-commerce optimization roles, specifically within a DTC environment.
- Deep expertise in the Shopify Plus ecosystem, including familiarity with Recharge or Skio for subscription management and recurring revenue optimization.
- Mastery of experimentation and analytics tools such as GA4, Northbeam, Hotjar, PostHog, VWO, or Convert.
- Strong analytical mindset with the ability to translate complex data sets into actionable test hypotheses and clear performance narratives.
- Demonstrated experience working alongside UX/UI designers and web developers to ship high-quality site improvements in an agile framework.
- Proactive ownership mindset with the ability to function as an individual contributor while possessing the leadership potential to hire and manage future resources.
- Familiarity with Figma for reviewing design layouts and a strong command of Google Sheets for performance modeling.
We believe in rewarding our talent with a comprehensive benefits package designed to support professional growth and personal well-being. By joining our team, you become part of a culture that values radical candor, continuous learning, and big-picture thinking while working on products that truly impact lives.
- Competitive monthly compensation ranging from USD $7,000 - $8,000.
- Fully remote work environment with a flexible, global team of top-tier talent.
- Unlimited Paid Time Off (PTO) to ensure you have the space to recharge and perform at your best.
- Comprehensive Medical, Dental, Vision, and Life Insurance coverage.
- Generous WFH Setup Credit to optimize your home office environment for success.
- Quarterly Fitness and "Read-On-Us" credits to support your ongoing physical and mental wellness.
- Paid Parental Leave and exclusive employee discounts on all beauty and wellness products.
- A performance-driven culture built on ownership, urgency, and the comfort of being uncomfortable to achieve extraordinary results.