Performance Marketing Manager

About the Role

GiddyUp is seeking a sharp, driven Performance Marketing Manager to join our elite, bootstrapped team and help scale some of the world�s most innovative DTC brands. Since 2013, GiddyUp has generated over $1.5B in sales by combining high-level strategy, creative excellence, and proprietary technology. In this role, you won't just be supporting campaigns; you will be in the weeds every day, running tests, analyzing complex data sets, and contributing meaningfully to offer performance across our entire network. This is a high-growth opportunity designed for a marketer who wants to learn performance marketing the right way�at scale, with real accountability, and under the mentorship of industry leaders.

Your primary focus will be the execution and optimization of pricing, promotional, and experimentation initiatives across a diverse portfolio of direct-response offers. You will work as a core execution partner to the Senior Performance Marketing Manager, blending offer strategy with consumer psychology to drive measurable results. Your daily impact involves:

• Supporting the development and execution of pricing, bundling, and promotional strategies, including the creation of bundle ladders and upsell flows.
• Executing promotional mechanics such as BOGOs, limited-time discounts, and urgency-based tactics while ensuring flawless technical setup and QA.
• Managing the full lifecycle of pricing and promotion experiments within Statsig, from initial hypothesis and instrumentation to analysis and documentation.
• Analyzing experiment results rigorously, interpreting critical tradeoffs across AOV, AOM, RPS, EPC, and refund rates.
• Defining how pricing and promotions are presented across landing pages and funnels, coordinating closely with Creative Strategy on CTAs and social proof elements.
• Partnering with Campaign Operations and Data teams to ensure clean test design, accurate reporting, and reliable instrumentation.
• Maintaining organized experiment logs to build institutional knowledge and inform future scaling decisions across traffic sources.

We are looking for a candidate who is 2 to 4 years into their career and hungry to accelerate their growth in a fast-paced environment. To succeed at GiddyUp, you should possess:

• 2 to 4 years of experience in performance marketing, direct-response, or growth marketing, ideally within the eCommerce or DTC space.
• Hands-on experience with conversion rate optimization (CRO) or promotional execution.
• Strong analytical skills and comfort working with data to support decision-making and document experiment outcomes.
• Familiarity with A/B testing concepts, including hypothesis development and metric interpretation.
• Highly organized and detail-oriented nature, with the ability to manage multiple workstreams without dropping balls.
• Proficiency in modern marketing tools such as Tableau, Google Analytics, and Excel/Google Sheets; experience with Statsig or similar experimentation platforms is highly preferred.
• The ability to work effectively in a fully remote, agile environment where ownership and initiative are highly valued.

We believe in clear paths to growth. Over your first year at GiddyUp, you will evolve through the following stages:

• 90 Days: Complete onboarding across our proprietary platforms, master our experimentation frameworks, and begin supporting live tests and readouts under close guidance.
• 6 Months: Operate as a reliable execution partner, launching and analyzing pricing and promotion experiments end-to-end within established frameworks with increasing independence.
• 12 Months: Function as a trusted strategist who proactively identifies tasks and surfaces new opportunities for revenue optimization, demonstrating readiness for expanded responsibility.

At GiddyUp, performance isn�t just a department; it�s our entire culture. We offer a work environment built for high achievers who thrive on autonomy and results. Benefits include:

• A fully remote work environment that offers flexibility and trust.
• The chance to work with a profitable, bootstrapped company that has set the gold standard in partner marketing.
• Direct exposure to the inner workings of 7, 8, and 9-figure DTC brands.
• Mentorship from some of the best performance marketers in the industry.
• Access to proprietary, best-in-class funnel-building and e-commerce software.
• A fast-paced, agile culture where your work has a direct and visible impact on company growth.

Required Skills