About the Role
Slingshot AI is the visionary team behind Ash, the world’s first AI specifically designed to revolutionize mental health support. Backed by $93M in Series A funding from Andreessen Horowitz and other top-tier investors, we are on a mission to make high-quality emotional support accessible to everyone. We are seeking a creative and analytical Member of Marketing Staff to lead our 0-to-1 growth journey. This is a high-impact, hands-on role where you will define how Ash communicates with the world, building trust and community in one of the most personal categories imaginable.
As a key member of our marketing team, you will live at the intersection of content creation, social strategy, and growth experimentation. We are not looking for a manager of agencies; we are looking for a builder who can draft a compelling narrative in the morning and analyze the conversion data in the afternoon. You will partner directly with our founders and Head of Marketing to turn product milestones into cultural moments, ensuring that Ash is not just a tool, but a brand that people care about, follow, and trust.
Key Responsibilities- Content Creation: Develop and ship social-first content across multiple platforms that earns attention and aligns with Ash’s unique brand voice.
- Growth Experimentation: Design and execute rapid-fire experiments across organic, referral, and emerging channels to identify scalable growth levers.
- Brand Positioning: Translate complex clinical and product features into relatable, human-centric messaging that drives both brand affinity and user acquisition.
- Data Analysis: Maintain a rigorous focus on analytics to determine which content and channels are moving the needle, pivoting strategies based on real-time performance.
- Community Building: Grow our presence from the ground up, fostering a safe and engaging environment that encourages audience participation and trust.
- Momentum Management: Capitalize on product launches and cultural trends to create viral content that builds a sustainable pipeline of demand.
- Experience: 3 to 5 years of experience in social, content, or creator-led marketing, preferably within a fast-paced, early-stage startup environment.
- Creative Judgment: A proven ability to distinguish between derivative and original work, with a portfolio that demonstrates high-quality, memorable storytelling.
- Builder Mindset: A track record of growing an audience from scratch, whether for a personal project, a brand, or a community newsletter.
- Technical Skills: Proficiency in content production and social platform mechanics, combined with a growth-minded approach to A/B testing and data analysis.
- Category Expertise: Previous experience in consumer apps, CPG, or health-tech is highly preferred, alongside a deep passion for the mental health space.
- Autonomy: The ability to operate effectively in ambiguous situations, moving from idea to execution with speed and precision.
- Competitive Compensation: We offer top-of-market salary and equity packages commensurate with high-impact roles.
- Mental Health Support: We walk the talk by fully covering the cost of your personal therapy sessions.
- Global Connection: Opportunities for travel between our vibrant New York City and London office hubs.
- Professional Growth: A generous learning budget to support your continuous development and mastery of your craft.
- Startup Perks: Enjoy free lunch, premium coffee, and a flexible, remote-friendly work environment designed for peak performance.