Marketing Manager Activation New York

About the Role

Curaleaf is seeking a dynamic and results-oriented Regional Activation Manager to lead localized marketing efforts across the New York territory. This pivotal remote role acts as the primary bridge between our national brand strategy and regional sales execution, ensuring that our premier brands—including Curaleaf, Select, and Grassroots—resonate deeply within local markets. As a key member of our marketing team, you will be responsible for bringing our brand stories to life through high-impact activations, strategic partnerships, and data-driven promotional plans. If you are a creative marketer who thrives in a fast-paced environment and is passionate about shaping the future of the cannabis industry, this is an exceptional opportunity to make a tangible impact within a purpose-driven organization.

• Strategic Market Localization: Translate national brand objectives into actionable regional marketing plans that drive consumer awareness, trial, and loyalty within the New York market.
• Cross-Functional Collaboration: Partner closely with national brand teams to provide ground-level insights that inform promotional strategies and ensure all regional activities align with overarching brand standards.
• Sales Support and RTM Execution: Work in tandem with regional sales leadership to develop tools, assets, and programs that empower sales teams and optimize the route-to-market (RTM) strategy.
• Event and Activation Management: Conceptualize and oversee the execution of local events, pop-ups, and sponsorships, managing everything from logistics and vendor relations to staff training and on-site brand representation.
• Partnership Development: Identify and cultivate relationships with local influencers, community leaders, and retail partners to expand Curaleaf’s regional footprint and enhance brand equity.
• Budget and ROI Analysis: Manage the regional marketing budget with precision, tracking the performance of all activations and providing comprehensive reports on key performance indicators (KPIs) and return on investment.
• Compliance and Quality Control: Ensure all localized marketing materials and activities adhere to Curaleaf’s strict quality standards and comply with the complex regulatory landscape of the New York cannabis industry.
• Market Intelligence: Stay ahead of industry trends and competitor activity within the region, providing regular feedback to leadership to influence future product development and marketing innovation.

• Professional Experience: At least 5 years of experience in field marketing, brand activation, or regional marketing management, ideally within the CPG, beverage, or cannabis industries.
• Educational Background: A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
• Strategic Thinking: Proven ability to develop and implement complex marketing plans that balance creative vision with commercial objectives.
• Project Management Excellence: Exceptional organizational skills with a track record of managing multiple projects simultaneously under tight deadlines while maintaining meticulous attention to detail.
• Communication Skills: Strong interpersonal and presentation skills, with the ability to influence stakeholders at all levels of the organization and build rapport with external partners.
• Adaptability: A self-starter mentality with the ability to work independently in a remote environment and pivot quickly in response to changing market dynamics.
• Technical Proficiency: Familiarity with CRM tools, project management software, and data analytics platforms to track campaign performance.
• Local Expertise: Deep knowledge of the New York consumer landscape and a solid understanding of local cannabis regulations and market nuances.

• Comprehensive Health Coverage: Robust medical, dental, and vision insurance plans designed to support the well-being of you and your family.
• Financial Security: Access to a 401(k) retirement savings plan and competitive compensation packages.
• Work-Life Balance: Generous paid time off (PTO) and company-observed holidays to ensure you have time to recharge.
• Professional Growth: Opportunities for career advancement within a rapidly expanding global company and access to ongoing professional development resources.
• Purpose-Driven Culture: Be part of the 'Rooted in Good' initiative, contributing to meaningful corporate social responsibility projects and community outreach programs.
• Industry Leadership: The chance to work at the forefront of the legal cannabis industry with some of the most recognized brands in the market.

Required Skills