About the Role
Rocky Talkie is looking for an entrepreneurial and highly organized Marketing Coordinator to join our mission-driven team. In this pivotal role, you will be the operational engine behind our marketing initiatives, ensuring that complex projects transition seamlessly from creative concepts to high-impact execution. As a core member of our small, passionate team, you will help bring our life-saving backcountry communication tools to a global audience of outdoor enthusiasts and professionals.
As we expand into new markets and product categories, the complexity of our marketing efforts continues to scale. You will work cross-functionally with brand, product, and creative teams to maintain the high standard of precision and reliability that our customers expect. This role offers a unique opportunity to shape the customer journey across every touchpointfrom product launches and email marketing to retail initiatives and marketplace optimizationwhile contributing to a brand that prioritizes safety and backcountry education.
Key Responsibilities- Campaign Management: Coordinate with internal brand teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels while maintaining a comprehensive promotional calendar.
- Website & Marketplace Management: Maintain and optimize Rocky Talkies digital presence on Shopify and Amazon, ensuring product information, imagery, and messaging are accurate, up to date, and optimized for conversion.
- Project Coordination: Manage the systems and workflows that keep the marketing team operating efficiently, identifying potential roadblocks and proactively solving problems to ensure projects meet deadlines.
- Performance Reporting: Maintain regular reporting cadences and marketing dashboards, analyzing website and sales data to translate performance metrics into actionable insights for leadership.
- Content Optimization: Support the creation and testing of landing pages, educational resources, and Amazon A+ content to improve the overall customer experience and brand authority.
- Vendor Management: Coordinate with external freelancers, agencies, and vendors to ensure all deliverables are completed to a high standard and align with broader business objectives.
- Professional Experience: 2-5+ years of experience in marketing, e-commerce, project management, or a related role, ideally within the consumer electronics or outdoor industry.
- Project Management Mastery: Proven ability to manage multiple concurrent initiatives with exceptional attention to detail and follow-through.
- E-commerce Proficiency: Hands-on experience with Shopify and Amazon Seller Central; experience with Google Merchant Center is a significant plus.
- Digital Marketing Tools: Familiarity with email marketing platforms (Klaviyo), affiliate platforms (Impact, AvantLink), and performance tracking tools like Google Analytics (GA4).
- Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across remote, cross-functional teams.
- Analytical Mindset: Comfort working with marketing analytics and performance data to inform strategic decisions.
- Entrepreneurial Spirit: A proactive problem-solver who is comfortable owning projects and contributing to a fast-growing, small-team environment.
- Comprehensive Healthcare: Competitive Medical, Dental, and Vision plans to keep you healthy.
- Financial Security: Retirement plan with company matching and eligibility for performance-based bonuses.
- Time Off: Generous Paid Time Off (Vacation, Sick, and Holidays) plus paid family leave (maternity/paternity).
- Disability Coverage: Company-paid short-term and long-term disability insurance.
- Adventure Gear: Plenty of Rocky Talkie gear to fuel your backcountry adventures and personal outdoor pursuits.
- Remote Flexibility: The ability to work from anywhere while remaining connected to a passionate team dedicated to backcountry safety.