About the Role
Scale Virtually is seeking a dynamic and highly organized Marketing & Business Development Operator to support our expanding Engineering and AEC (Architecture, Engineering, and Construction) division. As a critical member of our global team, you will bridge the gap between creative marketing strategy and proactive business development, ensuring our clients in the technical sectors receive high-quality leads and consistent brand visibility. This fully remote role is specifically designed for talented professionals based in the Philippines who possess a unique blend of analytical thinking and creative execution. You will be responsible for managing complex workflows, nurturing client relationships, and executing targeted campaigns that resonate with industry leaders and decision-makers in the engineering world. By joining our team, you will play a pivotal role in scaling operations while working in a flexible, high-growth environment that values innovation and technical expertise.
Key Responsibilities- Execute comprehensive lead generation strategies specifically tailored for the Engineering and AEC industries, identifying and qualifying potential high-value prospects.
- Manage and maintain CRM databases with meticulous attention to detail, ensuring all outreach activities, lead statuses, and contact information are updated and accurate.
- Develop and distribute marketing collateral, including technical case studies, industry-specific newsletters, and social media content that highlights engineering excellence.
- Conduct market research to identify emerging trends within the AEC sector and provide actionable insights to the business development team.
- Coordinate and execute multi-channel outreach campaigns via email, LinkedIn, and other professional platforms to secure discovery calls and appointments.
- Assist in the preparation of professional proposals, pitch decks, and RFP responses, ensuring all documents meet the high standards required for technical clients.
- Monitor and report on marketing performance metrics, using data to optimize campaign conversion rates and ROI.
- Collaborate with internal stakeholders to align marketing efforts with sales goals, ensuring a seamless handoff of qualified leads.
- Proven experience in marketing or business development, preferably within the Engineering, Construction, or Architecture industries.
- Exceptional written and verbal English communication skills, with the ability to convey technical concepts to a professional audience.
- Proficiency in CRM platforms such as HubSpot, Salesforce, or Pipedrive, and experience with marketing automation tools.
- Strong understanding of B2B lead generation tactics and social selling, particularly on LinkedIn.
- Demonstrated ability to work independently in a remote setting while meeting strict deadlines and performance targets.
- Creative mindset with the ability to design basic marketing assets and write engaging, industry-relevant copy.
- Analytical skills to interpret data and adjust strategies based on campaign performance.
- Based in the Philippines with a reliable high-speed internet connection and a professional home office setup.
- Fully remote work arrangement, allowing for a superior work-life balance and no commute.
- Competitive salary package tailored to experience and the local market in the Philippines.
- Opportunities for professional growth and career advancement within a rapidly scaling global company.
- Access to premium tools and software to enhance your marketing and business development workflows.
- A supportive and collaborative company culture that values diversity and recognizes individual contributions.
- Regular training sessions and mentorship to help you stay ahead of industry trends and marketing technologies.