About the Role
Kinsta is looking for a results-driven and visionary Product Marketing Manager to join our global, remote-first team and drive the next phase of our market expansion. As one of the fastest-growing managed WordPress hosting companies in the industry, we support over 120,000 businessesranging from ambitious startups to Fortune 500 enterpriseswith a commitment to quality that has earned us a 97% customer satisfaction rating. In this role, you will be the primary architect of our product narrative, acting as the critical bridge between the Product, Sales, and Marketing teams. You will move beyond simple feature lists to craft resonant stories that articulate the deep business value of our platform, ensuring we reach the right audience with the right message at exactly the right time.
Working at Kinsta means joining a culture of autonomy and continuous improvement. We take immense pride in our work and operate in an environment where leaders support your growth without micromanaging your process. You will have the opportunity to own your domain, experiment with innovative go-to-market strategies, and contribute to a team that is constantly inspiring one another to find better ways to make a global impact. If you thrive in fast-paced SaaS environments and love the challenge of translating technical excellence into market-leading positioning, this is the perfect opportunity to elevate your career.
Key ResponsibilitiesAs the Product Marketing Manager, you will take full ownership of the product's market presence. This includes defining and maintaining highly detailed Ideal Customer Profiles (ICPs) and buyer personas across various segments and technical use cases to ensure our outreach is surgical and effective. You will develop and refine product positioning, messaging, and competitive differentiation by synthesizing customer insights, market trends, and technical product capabilities into a cohesive brand voice.
- Lead the end-to-end Go-To-Market (GTM) strategy and execution for all new feature releases and major product launches.
- Develop and maintain a library of compelling product narratives and marketing collateral that clearly communicate our value proposition to diverse stakeholders.
- Collaborate closely with Sales and Customer Success teams to create high-impact enablement materials, including pitch decks, battle cards, and one-pagers that shorten sales cycles.
- Partner with the Demand Generation and Content teams to fuel global campaigns with product-specific messaging that drives high-quality pipeline growth.
- Conduct rigorous customer research, win/loss analysis, and deep-dive competitor audits to inform our long-term strategic roadmap and messaging.
- Empower internal teams through comprehensive training sessions, messaging briefs, and regular updates on evolving market insights and product updates.
The ideal candidate is a strategic thinker with a passion for storytelling and a proven track record in the B2B SaaS space. We are looking for a professional who can navigate the complexities of developer-focused technology while maintaining a sharp focus on business outcomes and customer needs.
- Bachelors degree in Business, Marketing, or a related field; an MBA is strongly preferred.
- 46+ years of dedicated experience in product marketing, specifically within a high-growth B2B SaaS environment.
- Exceptional communication skills with a proven ability to translate complex, technical architecture into compelling, customer-facing narratives.
- Demonstrated experience successfully launching products or major features that resulted in measurable business growth and market adoption.
- Strong cross-functional collaboration skills, with the ability to influence stakeholders across Product, Sales, and Executive leadership.
- High proficiency with modern CRM and marketing technology stacks, such as HubSpot, Salesforce, and Google Analytics.
- Bonus points: Experience with Product-Led Growth (PLG) strategies, a background in hosting technology, or experience marketing specifically to developer personas.
- Professional certification, such as Pragmatic Marketing, is a significant plus.
At Kinsta, we believe in supporting our team members so they can do their best work. We provide a flexible, remote-first environment with a comprehensive benefits package designed to foster long-term career satisfaction and personal well-being.
- Annual remote expense budget to optimize your home office setup.
- Flexible Paid Time Off (PTO) policy to ensure a healthy work-life balance.
- Paid parental leave to support your family's growth.
- Annual professional development budget available after your first year to support continuous learning.
- Generous Sabbatical program available after three years of service, and every three years thereafter.
- Location-specific healthcare benefits, including vision and dental, for employees in the USA, UK, and Hungary.
- Retirement savings support, including 401k contributions for USA employees and pension plans for UK employees.
Kinsta is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, free from discrimination based on race, color, religion, gender, identity, or any other protected status.