About the Role
Nello is looking for a highly organized and proactive Influencer Marketing Coordinator to serve as the operational backbone of our influencer and affiliate marketing programs. This role is designed for a digital native who lives on TikTok and Instagram, possesses a deep understanding of creator culture, and thrives on the high-level execution required to run large-scale influencer campaigns. Working closely with the Influencer Marketing Manager, you will play a pivotal role in expanding our creator ecosystem, ensuring seamless logistics, and driving measurable performance across all social platforms.
Key ResponsibilitiesAs the primary driver of day-to-day operations, you will ensure that every facet of our influencer strategy is executed with precision and professionalism. Your core responsibilities will include:
- Facilitating the end-to-end influencer lifecycle, including proactive outreach, structured onboarding, and long-term relationship management.
- Leading the logistics for influencer gifting and product seeding, managing everything from shipment tracking to personalized follow-ups to ensure high conversion and creator satisfaction.
- Maintaining a comprehensive influencer marketing calendar, ensuring all campaign timelines, product launches, and seasonal activations are tracked and met.
- Monitoring and reporting on key performance indicators (KPIs) across TikTok, Instagram, and affiliate channels to provide actionable insights for growth.
- Managing complex reporting dashboards, tracking creator deliverables, and maintaining meticulous budget and payment records.
- Conducting continuous creator research to identify emerging talent and platform-specific trends that align with the Nello brand identity.
- Administrative oversight of influencer contracts, unique promo code generation, and affiliate link organization to ensure data integrity.
- Collaborating cross-functionally with the Creative, Growth, and Content teams to align influencer efforts with broader brand objectives and marketing funnels.
The ideal candidate is a detail-oriented self-starter who understands that successful influencer marketing is built on both creative intuition and operational excellence. We are looking for:
- 1-3 years of professional experience specifically within influencer marketing, creator partnerships, or a closely related digital marketing role.
- An expert-level understanding of TikTok and Instagram ecosystems, including a sharp eye for trending content and the ability to spot high-potential creators before they go viral.
- Unrivaled organizational skills with a commitment to detail; you are someone who naturally prevents tasks from falling through the cracks in a fast-paced environment.
- A data-informed mindset with proficiency in managing spreadsheets and interpreting performance metrics to drive decision-making.
- Exceptional communication skills, capable of maintaining a professional and engaging tone with high-level creators and external partners.
- Experience with industry-standard tools such as Shopify, Superfiliate, ShopMy, or similar influencer management and affiliate platforms is strongly preferred.
- Previous experience in the Health & Wellness or Vitamins & Supplements category is a significant advantage.
At Nello, we value execution and offer a collaborative environment where your work has a direct impact on the brand's trajectory. Benefits include:
- Competitive compensation package commensurate with your level of experience and expertise.
- Full-time, 100% remote work flexibility, allowing you to work from your preferred environment (EST hours preferred).
- Direct exposure to the leadership team and founders, providing a unique vantage point into building a high-growth consumer brand.
- A fast-paced, high-ownership culture that rewards proactive problem-solving and creative thinking.
- The opportunity to shape the future of creator marketing in the wellness space.