About the Role
Newhouse is a premier independent marketing and communications agency dedicated to shaping the narratives of the worlds most recognizable entertainment, automotive, finance, and DTC brands. We are currently seeking a highly motivated and detail-oriented freelance Influencer Marketing Coordinator to join our high-performing team. This is a unique opportunity to gain invaluable hands-on experience by working with a select portfolio of household-name clients while contributing to the execution of sophisticated, cross-platform influencer strategies. As a key member of our marketing engine, you will bridge the gap between creative strategy and creator execution, ensuring every campaign resonates with target audiences and drives measurable results.
The ideal candidate is a proactive communicator with a passion for digital storytelling and a deep understanding of the creator economy. You should possess the ability to pivot quickly in a fast-paced agency environment, maintaining professional rigor while fostering authentic relationships with influencers and their representatives. This remote role offers the flexibility to work from anywhere while remaining deeply integrated into the pulse of Newhouses vibrant agency culture, providing you with a platform to elevate your career in the influencer marketing space.
Key Responsibilities- Strategic Campaign Development: Collaborate closely with the internal strategy and creative teams to ideate, build, and refine engaging influencer campaigns that align with broader marketing objectives and brand positioning.
- Targeted Creator Discovery: Conduct deep-dive research to identify and vet influencers who meet specific campaign KPIs, ensuring target lists reflect a diverse and authentic mix of voices suitable for high-profile clients.
- Comprehensive Content Briefing: Draft meticulous creator briefs that clearly articulate program objectives, creative guidelines, messaging pillars, and technical requirements to ensure high-quality content production.
- Contracting and Negotiation: Assist in the negotiation of commercial terms and the execution of legal contracts, ensuring all influencer agreements protect brand interests and adhere to budgetary constraints.
- Seamless Onboarding: Manage the full lifecycle of creator onboarding, serving as the primary guide for influencers as they integrate into the agencys marketing workflows and program expectations.
- Direct Relationship Management: Act as the central point of contact for influencers and talent managers, maintaining professional and timely daily communication to ensure project milestones are met.
- Quality Assurance and Monitoring: Rigorously review and monitor live creator content to ensure it meets brand safety standards, creative excellence, and FTC disclosure requirements.
- Market Intelligence: Stay at the forefront of the evolving social media landscape by tracking emerging platform updates, viral trends, and shifts in the creator economy to provide actionable insights to the team.
- Budget and Profitability Management: Assist leadership in tracking campaign expenditures and managing budgets effectively to maximize ROI and maintain agency profitability.
- In-Person Event Coordination: Provide on-site support and talent management during live creator events, ensuring a seamless experience for both the brand and the influencers.
- Academic Background: Possession of a Bachelors degree in Marketing, Business Administration, Communications, or a related field of study.
- Professional Experience: At least 1 year of direct experience working within an agency or internal brand marketing team, specifically focused on influencer or social media coordination.
- Analytical Proficiency: Strong analytical mindset with the ability to interpret data and use various reporting tools to measure campaign effectiveness.
- Technical Prowess: Advanced proficiency in presentation software, particularly Google Slides, to create visually compelling decks for internal and external stakeholders.
- Exceptional Communication: Superior written and verbal communication skills, with a proven ability to articulate complex campaign goals to a wide variety of personalities.
- Organizational Excellence: Unrivaled attention to detail and the ability to manage multiple projects simultaneously without compromising quality.
- Remote Flexibility: Enjoy the autonomy and work-life balance of a fully remote freelance position while working with a top-tier agency.
- High-Profile Portfolio: Build a professional portfolio featuring projects for some of the biggest names in entertainment, finance, and the automotive industry.
- Professional Growth: Access to mentorship and the opportunity to expand your skills in contract negotiation, strategic ideation, and talent management.
- Creative Environment: Work within a collaborative and innovative team that values fresh ideas and proactive problem-solving in the digital age.