About the Role
As a Brooks Guru, you are the heartbeat of the brand within the Orlando territory. You will lead Brooks’ field support strategy across all distribution channels, focusing on increasing market share and sell-through at retail while building deep-rooted loyalty among runners and retail partners. This is a dynamic, high-energy role where you act as a brand storyteller, product expert, and community builder, ensuring that every runner who interacts with Brooks feels the joy of the run.
Note: While this role offers significant field autonomy, candidates must reside within 30 miles of the Orlando territory to effectively support local accounts and community events.
Key ResponsibilitiesIn this role, you will be responsible for the strategic management of field support efforts for both Specialty and Big Box accounts within your assigned territory. Your primary objective is to drive sell-through and brand awareness through a combination of education, merchandising, and event execution.
- Manage overall field support for the territory, collaborating closely with Sales and Marketing teams to execute product launches and creative grassroots programs.
- Educate and inspire retail associates and consumers through high-impact brand/product clinics, technical training, and consistent drop-in visits.
- Execute National Account sell-through programs and in-store promotions, taking accountability for established sales goals within your store base.
- Represent Brooks at national and local running events, including expos and product trials, managing everything from setup and breakdown to consumer interaction.
- Create engaging digital content for social media and educational platforms like Myagi and YouTube to showcase Brooks’ product leadership.
- Provide critical field feedback by completing weekly notes on visits, clinics, and competitor activities to help shape future brand strategies.
- Oversee a regional budget for product seeding and marketing initiatives, while maintaining a company-leased vehicle and professional equipment.
We are seeking a highly motivated professional with a "Runner First" mindset and a passion for movement. You should be an excellent communicator who can build authentic relationships and thrive in an independent, fast-paced environment.
- A BA or BS degree in Marketing, Sales, Retail Management, or an equivalent combination of professional experience.
- 1+ years of experience in Marketing, Sales, or Retail (2+ years preferred); experience in the outdoor or athletic industry is highly desirable.
- Strong knowledge of performance athletic footwear, sports bras, and technical apparel, including biomechanics and injury prevention basics.
- Proficiency in retail math, inventory management, and strategic product merchandising.
- Exceptional organizational skills, including the ability to manage a complex travel calendar and a corporate budget.
- Ability to lift up to 50 lbs and stand for extended periods during events.
- Willingness to travel extensively and work flexible hours, including weekends, to meet the needs of the running community.
Brooks is dedicated to supporting our employees with a comprehensive benefits package designed to fuel your life both on and off the run.
- Competitive base pay ranging from $48,775 to $68,285, plus commission potential.
- Comprehensive medical, dental, vision, life, and disability insurance.
- 401K Savings Plan with employer match and a generous HSA contribution.
- Generous Paid Time Off (3–5 weeks), 11 paid holidays, and paid parental leave.
- Exclusive Guru Perks: Leased company car, auto insurance, gas card, and reimbursements for cell phone, internet, and storage.
- Wellness support including fitness discounts, product discounts, and employee recognition programs.