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Role
About the Role
Grafana Labs is looking for an experienced product marketer to join their Product org. In this role, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers.
Key Responsibilities:
- Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy.
- Create technical materials to help customers evaluate and adopt products, including reference architectures and implementation guides.
- Own and manage the launch of new products and features relevant to target buyers.
- Conduct internal and customer research to understand pain points, competition, and opportunities.
- Manage customer lifecycle campaigns including competitive positioning, retention, and upsell/cross-sell.
- Deliver training and enablement to ensure customer-facing teams are able to effectively engage with prospects.
Requirements:
- 6+ years of experience in product marketing, solutions marketing, or product management.
- Experience marketing and selling to a technical audience.
- Strong background in open source, cloud native, and infrastructure technologies.
- Demonstrated quantitative analytical skills and exceptional writing ability.
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Skills
Required Skills
Product Marketing
Go-To-Market Strategy
Product Positioning
Sales Enablement
Open Source
Cloud Native
Technical Writing
Lifecycle Marketing
Competitive Analysis
Customer Research
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