About the Role
Are you a visionary digital strategist with a pulse on the ever-evolving world of social media? We are looking for a Freelance Social Media Strategist to lead the charge in defining and executing a sophisticated social growth strategy. This is not just a role for a content creator; it is a position for a high-level thinker who understands the intersection of brand identity, audience psychology, and platform algorithms. You will be responsible for transforming our digital presence into a thriving, engaged community, ensuring our brand stands out in a crowded marketplace through authentic storytelling and strategic positioning.
As our lead social consultant, you will bridge the gap between creative vision and measurable impact. Your primary focus will be on long-term audience development and community building, with a specific emphasis on leveraging the power of short-form video. While paid media is a component of this role, your success will be measured by your ability to build an organic, loyal following and a brand voice that resonates deeply with our target demographic. We are looking for someone who can operate independently, providing the strategic guidance necessary to navigate the complexities of the modern social landscape while collaborating seamlessly with our internal creative teams.
Key Responsibilities- Define and execute a comprehensive audience growth strategy across Instagram, TikTok, and other relevant social platforms to expand our digital footprint.
- Develop core content pillars, themes, and brand positioning strategies that establish a unique and recognizable social identity.
- Lead the strategy for Reels and short-form video content, advising on optimal formats, creative hooks, and posting cadences to maximize reach and engagement.
- Design and oversee community engagement initiatives, fostering direct relationships with fans and identifying opportunities for creator partnerships.
- Provide high-level recommendations for paid media campaigns across Meta, TikTok, and YouTube, ensuring ad spend is aligned with organic brand growth objectives.
- Conduct deep-dive research into target audience segments to identify untapped growth opportunities and emerging trends within the media and entertainment sectors.
- Collaborate closely with our filmmaking team and internal stakeholders to ensure social strategies are integrated with broader project goals and brand narratives.
- Monitor platform analytics and industry trends to provide data-backed insights and adjust strategies in real-time for maximum effectiveness.
- Proven track record of success in audience development and social media strategy, specifically for entertainment, media, or high-profile creator-led brands.
- Expert-level knowledge of the Instagram and TikTok ecosystems, including a deep understanding of their respective algorithms and community standards.
- Demonstrated experience in developing short-form video strategies that drive viral growth and sustained engagement.
- Strong background in paid social media (Meta Ads Manager, TikTok Ads) with the ability to provide strategic direction rather than just tactical execution.
- Exceptional communication skills and the ability to operate as a high-level consultant, providing clear, actionable guidance to creative teams.
- A deep understanding of the US film and entertainment landscape, with the ability to tailor content for a US-based audience.
- Ability to work independently as a freelancer, managing multiple strategic priorities and meeting deadlines in a remote environment.
- Portfolio or case studies demonstrating previous success in building and scaling digital communities from the ground up.
- The flexibility of a fully remote, freelance position that allows for a healthy work-life balance.
- The opportunity to shape the digital identity of a high-growth brand within the entertainment industry.
- A collaborative and creative environment where your strategic insights are valued and implemented.
- Competitive freelance compensation and the potential for long-term partnership on future projects.
- Direct impact on high-visibility projects alongside a team of passionate filmmakers and creatives.