About the Role
Digital is looking for a visionary Freelance Social Media Strategist to transform our digital footprint into a powerhouse of community engagement and brand authority. This is a rare opportunity for a strategic thinker to lead the narrative across Instagram, TikTok, and emerging platforms, ensuring our brand identity is both authentic and impactful in the competitive entertainment space. You will serve as the architect of our social growth, blending artistic intuition with analytical rigor to capture the attention of modern audiences. As a consultant, you will work at the intersection of entertainment and digital innovation, crafting stories that turn passive viewers into dedicated fans.
Key ResponsibilitiesAs the primary Social Media Strategist, you will be responsible for defining the overarching growth roadmap and ensuring every post contributes to a cohesive brand identity. Your work will involve high-level planning and tactical oversight to ensure Digital remains at the forefront of social trends.
- Develop and execute a comprehensive audience growth strategy focused on Instagram, TikTok, and other high-impact social platforms.
- Define core content pillars, themes, and brand positioning to establish a distinctive and recognizable voice in the entertainment market.
- Lead the strategy for Reels and short-form video content, providing expert guidance on content cadence, creative formats, and viral potential.
- Build and manage robust community engagement initiatives, fostering direct relationships with fans and orchestrating creator partnerships.
- Provide strategic recommendations for paid media campaigns across Meta Ads, TikTok, and YouTube, ensuring paid efforts amplify organic community growth.
- Identify and define target audience segments, utilizing data-driven insights to uncover new opportunities for expansion and engagement.
- Collaborate closely with filmmakers and internal creative teams to ensure social content remains aligned with broader brand objectives and production quality.
We are seeking a seasoned strategist who understands the nuances of the creator economy and the entertainment industry. The ideal candidate is a self-starter who can provide high-level consulting while remaining deeply connected to the technical shifts of social platforms.
- Proven professional experience in audience development and social media strategy, specifically within the entertainment, media, or creator-led sectors.
- Deep technical expertise across the Meta ecosystem (Facebook, Instagram), TikTok, and YouTube, with a specialized focus on short-form video performance.
- Demonstrated success in building authentic online communities and managing high-value creator or influencer relationships.
- Ability to operate with complete independence as a freelance consultant, providing actionable strategic guidance to executive stakeholders.
- Exceptional communication skills with the ability to translate complex social data into clear, creative briefs for production teams.
- Strong knowledge of the US film and entertainment landscape; candidates based in the US or with a deep understanding of US-based audiences are highly preferred.
- A portfolio of past projects demonstrating significant organic growth and brand transformation.
This freelance position offers the opportunity to influence the direction of a growing entertainment brand while maintaining the flexibility of an independent consulting schedule.
- Fully remote work environment, allowing you to operate from anywhere in the United States.
- High degree of creative autonomy and the ability to shape a brand from its foundational stages.
- Collaborative environment working alongside talented filmmakers and digital creators.
- Competitive freelance compensation reflective of your experience and strategic impact.
- Opportunity to lead the social strategy for high-profile projects with significant visibility in the entertainment industry.