Freelance Social Media Strategist

About the Role

Digital is searching for a dynamic, visionary, and results-oriented Freelance Social Media Strategist to pioneer our audience growth and brand presence across the ever-evolving social landscape. In this pivotal remote role, you will be responsible for defining and executing a high-level social growth strategy that transcends traditional marketing, focusing on deep audience development, innovative content pillars, and the mastery of short-form video. This is an opportunity for a creative strategist who understands that building a modern brand requires a blend of data-driven insights and authentic community connection. You will serve as the architect of our digital identity, ensuring that every post, reel, and interaction contributes to a cohesive and engaging narrative that resonates with entertainment and creator-led audiences. We are looking for someone who can move beyond simple posting schedules to create a cultural footprint that attracts loyal fans and drives meaningful engagement. As a key consultant, you will bridge the gap between creative production and digital consumption, ensuring our stories find their home with the right people at the right time.

Key Responsibilities

In this role, you will be the driving force behind our social media presence, transforming high-level business goals into actionable, growth-oriented strategies. Your primary focus will include the following areas:

• Develop and spearhead a comprehensive audience growth strategy across Instagram, TikTok, and other emerging social platforms, ensuring consistent brand expansion and organic reach.
• Define and articulate core content pillars, themes, and positioning strategies that establish a distinctive and recognizable social brand identity for our entertainment projects.
• Architect specialized Reels and short-form video strategies, advising on content cadence, creative formats, and trending audio to maximize visibility and viral potential.
• Cultivate and manage robust community engagement initiatives, fostering direct relationships with fans and facilitating strategic creator partnerships that amplify our brand message.
• Provide high-level paid media recommendations across Meta Ads, TikTok, and YouTube to support organic growth and ensure promotional efforts are perfectly aligned with brand objectives.
• Identify and define specific target audience segments, utilizing data and market trends to advise on niche growth opportunities and platform-specific tactics.
• Partner closely with filmmakers and internal creative teams to ensure social media strategies are integrated seamlessly with broader brand goals and production timelines.
• Monitor social media trends and platform updates to keep the brand at the forefront of digital innovation and audience behavior.

Qualifications

We are seeking a strategic thinker with a proven track record of success in the digital space. The ideal candidate will possess the following qualifications:

• Extensive professional experience in audience growth, social media strategy, and paid media management, specifically within the entertainment, media, or creator-led industries.
• Expert-level proficiency with the technical and creative nuances of Instagram, TikTok, Meta Business Suite, and the production of high-impact short-form video content.
• A deep understanding of community-building mechanics and the ability to spark authentic conversations between a brand and its audience.
• Proven ability to operate as an independent freelance consultant, delivering high-level strategic guidance while managing multiple project priorities effectively.
• Strong familiarity with the US film and entertainment landscape, with a keen awareness of what resonates with modern domestic audiences.
• Data-driven mindset with the ability to interpret complex social analytics and pivot strategies based on performance metrics and emerging trends.
• Exceptional communication and presentation skills, with the ability to translate social strategy into compelling narratives for stakeholders.

Benefits

As a freelance partner with Digital, you will enjoy a range of professional advantages designed to support your creative success and work-life balance:

• A fully remote work environment that offers the flexibility to manage your own schedule and work from the location of your choice.
• The opportunity to shape the digital identity of exciting projects within the film and entertainment industry, working at the intersection of technology and storytelling.
• Competitive freelance compensation that reflects your level of expertise and the strategic value you bring to our organization.
• A collaborative and creative culture that values independent thinking and rewards innovative approaches to audience engagement.
• Access to internal filmmaker resources and a creative team dedicated to producing high-quality content that supports your strategic vision.

Required Skills