Freelance Social Media Strategist

About the Role

Digital is seeking a visionary Freelance Social Media Strategist to architect and lead our digital expansion across the most influential social platforms. This role is designed for a strategic powerhouse who understands that modern brand building is a blend of authentic community development and high-octane content strategy. You will be responsible for moving beyond simple daily posting to creating a comprehensive roadmap that fosters deep audience engagement, leverages the power of short-form video, and establishes a distinctive voice in the competitive entertainment and media landscape. As a consultant, you will serve as the bridge between creative filmmaking and digital consumption, ensuring our brand identity resonates with a global audience while maintaining a sharp focus on growth metrics and community loyalty.

Your primary objective will be to transform our social presence into a thriving ecosystem through the following initiatives:

• Comprehensive Growth Strategy: Design and execute a high-level audience growth roadmap specifically tailored for Instagram, TikTok, and other relevant digital platforms to increase reach and retention.
• Content Pillar Development: Define and refine core content themes, brand pillars, and positioning strategies that distinguish the brand within the entertainment and creator-led sectors.
• Video Strategy Leadership: Recommend and oversee short-form video strategies, including Reels and TikTok content, by advising on ideal cadence, trending formats, and narrative hooks that drive virality and engagement.
• Community & Creator Management: Build and lead sophisticated community engagement initiatives, fostering direct relationships with fans and identifying strategic creator partnerships to expand brand influence.
• Paid Media Advisory: Provide expert recommendations for paid social campaigns across Meta Ads, TikTok, and YouTube, ensuring budget allocation is optimized for brand awareness and targeted audience acquisition.
• Audience Segmentation: Analyze and define specific target demographics to uncover new growth opportunities and refine messaging for different user segments.
• Cross-Functional Collaboration: Work closely with filmmakers and internal creative teams to ensure social strategies are seamlessly integrated with broader brand objectives and production schedules.

The ideal candidate is a self-starting consultant with a deep passion for the intersection of media and technology. We are looking for:

• Proven Track Record: Extensive experience in audience development and social media strategy, specifically working with entertainment, media, or high-profile creator-led brands.
• Platform Expertise: Mastery of the Meta ecosystem (Instagram/Facebook) and TikTok, with a deep understanding of the algorithms and cultural nuances that drive success on these platforms.
• Strategic Consulting Skills: The ability to operate independently as a freelance consultant, providing high-level guidance, data-driven insights, and actionable roadmaps to executive stakeholders.
• Creative Vision: A strong eye for short-form video aesthetics and storytelling, with the ability to translate complex brand goals into engaging digital content.
• Market Knowledge: A strong understanding of the US film and entertainment landscape, including audience behavior and emerging digital trends.
• Analytical Mindset: Proficiency in social analytics tools to measure performance, adjust strategies in real-time, and report on growth milestones.

Joining Digital as a Freelance Social Media Strategist offers a range of professional advantages for the right creative leader:

• Remote Flexibility: This is a fully remote freelance position, allowing you to work from your preferred environment while maintaining regular communication with our central team.
• Strategic Influence: You will have a direct seat at the table in shaping the digital identity of a growing brand, with significant autonomy to implement your strategic vision.
• Creative Collaboration: The opportunity to work alongside talented filmmakers and creators in a high-energy, entertainment-focused environment.
• Professional Growth: Lead high-visibility campaigns that push the boundaries of social media marketing and audience engagement.

Required Skills