About the Role
Set & Stones is an established, women-owned jewelry brand that has successfully bridged the gap between boutique charm and major retail presence. Founded in 2016, our pieces are currently featured in prestigious retailers like Nordstrom, Anthropologie, Bloomingdales, and Free People, alongside a thriving direct-to-consumer platform. As we enter our next chapter of expansion, we are looking for a Fractional Growth & Brand Strategist to act as a high-level thought partner to our Founder and leadership team. This is a unique opportunity for a seasoned strategist to step into a "small but mighty" environment of fewer than 10 people and directly influence the trajectory of a brand with a proven foundation and significant upside. We are not looking for a traditional marketing manager; we are looking for a visionary strategist who can identify overlooked opportunities and help us focus on the highest-impact initiatives.
Key ResponsibilitiesIn this role, you will be responsible for steering the strategic direction of the brand, ensuring that every effort aligns with our long-term vision of growth and market leadership. Your primary focus will be on maximizing our impact across various sales channels while maintaining the integrity of the Set & Stones brand.
- Analyze multi-channel business performance to identify untapped growth levers within both wholesale and ecommerce environments.
- Evaluate and recommend new sales channels, strategic partnerships, and high-impact collaborations that align with our brand identity.
- Serve as a strategic advisor to the Founder, providing an outside perspective to challenge existing assumptions and refine brand positioning.
- Develop comprehensive short-term and long-term growth plans that prioritize resource allocation for the highest return on investment.
- Audit current customer acquisition and retention strategies to ensure brand-building efforts translate into sustainable, profitable revenue.
- Review product performance and channel-specific trends to uncover opportunities for inventory and assortment optimization.
- Assist leadership in prioritizing high-impact initiatives, ensuring the team remains focused on projects that move the needle and optimize limited resources.
- Provide regular reporting and strategic insights that help the team pivot or scale based on real-time market performance data.
The ideal candidate is someone who understands the nuances of founder-led brands and possesses the analytical rigor required to scale a mid-sized business. You should be as comfortable with a spreadsheet as you are with a creative mood board, bringing a holistic view to the brand's potential.
- Proven track record of scaling small to mid-sized consumer brands within the jewelry, fashion, wellness, or luxury lifestyle sectors.
- Deep expertise in navigating the complexities of both wholesale retail partnerships and direct-to-consumer (DTC) ecommerce models.
- Exceptional analytical skills with the ability to translate complex business performance data into actionable growth strategies.
- Experience working directly with founders and lean leadership teams, demonstrating a high level of EQ and professional maturity.
- A bias toward action and a practical, execution-minded approach to strategic planning rather than purely theoretical advice.
- Strong communication skills, capable of providing constructive feedback and fresh perspective to help the brand evolve in a competitive marketplace.
- Self-motivated mindset with the ability to thrive in a remote, entrepreneurial environment where every project matters.
We believe in a work environment that rewards results and creativity over hours spent at a desk. This fractional role is designed for a professional who enjoys the autonomy of consulting while being a core part of a brand's success story.
- Fully remote work environment, offering you the freedom to work from anywhere while maintaining impact.
- A flexible schedule tailored to your existing consulting portfolio, with an estimated workload of 515 hours per week.
- A meaningful, long-term engagement with a collaborative and passionate women-owned business.
- The opportunity to exert a direct and visible influence on the brands global roadmap and growth trajectory.
- A fast-moving, supportive culture where your ideas are valued, your expertise is respected, and your impact is felt daily.