About the Role
Canarias.com is seeking a visionary Digital Marketing and Content Management Specialist to drive the evolution of one of the most prominent tourism domains in the Canary Islands. This is an exceptional opportunity for a professional who combines creative flair with analytical precision, aimed at scaling our digital presence and delivering world-class travel content to a global audience. We are looking for a candidate who does not just manage tasks but actively shapes the future of our digital footprint through innovation, strategic thinking, and a deep understanding of the modern search landscape.
As the cornerstone of our digital growth, you will be responsible for transforming our platform into a high-conversion engine that attracts international travelers. You will work in a fast-paced, results-oriented environment where your expertise in SEO, content automation, and strategic communication will directly impact the success of a major regional player. If you are passionate about the intersection of tourism, technology, and marketing, and you possess the drive to lead a high-potential project, we want to hear from you.
Key ResponsibilitiesThe successful candidate will take full ownership of the digital growth trajectory for Canarias.com. Your primary focus will be the development and execution of a comprehensive digital strategy that aligns with our long-term business objectives. This includes the global SEO optimization of our portal, ensuring that we remain at the forefront of search engine results for key tourism and travel queries. You will oversee the entire content lifecycle, from ideation and professional copywriting to publication and performance monitoring.
In addition to traditional marketing, you will lead our efforts in digital innovation by integrating Artificial Intelligence into our content production and marketing workflows. This involves using advanced AI tools to enhance efficiency, scale output, and maintain a competitive edge. You will also coordinate our social media presence, ensuring a cohesive brand voice across all digital channels. By analyzing data from Google Analytics and Search Console, you will identify trends, report on KPIs, and refine our tactics to maximize organic traffic and improve conversion rates globally.
QualificationsWe are looking for a professional with a proven track record in digital marketing and a portfolio that demonstrates success in competitive industries. To excel in this role, you must possess advanced knowledge of SEO and Googles ranking algorithms, coupled with experience in managing complex content management systems like WordPress. Experience within the tourism, travel, or digital media sectors is highly valued and will be considered a significant advantage.
- High-level proficiency in both Spanish and English is mandatory to cater to our international market.
- Demonstrable experience in creative and professional copywriting with a focus on SEO.
- Expertise in using digital marketing tools such as Google Search Console, Google Analytics, and SEO suites like Ahrefs or Semrush.
- Practical experience with AI-powered marketing tools and automation workflows.
- Strong organizational skills with the ability to manage multiple projects and meet tight deadlines.
- A proactive mindset with the initiative to propose and implement new growth strategies independently.
At Canarias.com, we believe in fostering a professional environment where talent can thrive. We offer a stable, long-term position within a solid company that is a leader in its field. You will have the opportunity to work on a strategic project with immense growth potential and a high degree of professional visibility. We provide a flexible work environment that accommodates your needs, offering the possibility of fully remote work or a hybrid/on-site presence depending on your profile.
- Competitive salary based on experience and demonstrated skills.
- Real career progression opportunities within a growing digital department.
- Flexible work arrangements to ensure a healthy work-life balance.
- The chance to be a key decision-maker in one of the most important digital tourism projects in the Canary Islands.
To apply, please send your updated CV and a portfolio of your workincluding examples of SEO results, content pieces, or social media campaignsto our recruitment email with the subject line 'Especialista en Marketing Digital'.