About the Role
Starface is seeking a visionary Director of Social Media Marketing to lead the strategic evolution of our brand across the digital landscape. Reporting directly to the SVP of Marketing, you will be the primary architect of our social ecosystem, bridging the gap between high-level performance insights and trend-driven creative execution. This role is designed for a leader who lives at the intersection of internet culture and brand strategy, possessing the unique ability to translate complex audience data into actionable, inspiring briefs that push the boundaries of what a modern beauty brand can achieve.
As the Director of Social Media Marketing, you will oversee our presence on TikTok, Instagram, and YouTube while proactively identifying opportunities within emerging platforms. You will serve as the connective tissue between our organic and paid social efforts, ensuring that every piece of content serves a strategic purpose. We are looking for a mentor and a builder who can lead a talented team of direct reports, refine our platform playbooks, and maintain Starface’s position as a category-defining leader in the skincare and lifestyle space.
Key Responsibilities- Define and evolve the overarching social media strategy for Starface, ensuring a cohesive voice across TikTok, Instagram, YouTube, and new digital frontiers.
- Direct the global social content calendar, ensuring all output aligns with broader marketing objectives and product launch cycles.
- Develop high-impact creative briefs that empower the creative team to produce boundary-pushing content while maintaining strategic alignment.
- Partner with the Director of Social Content and creative leadership to harmonize strategy and execution without stifling artistic innovation.
- Build and optimize platform-specific KPIs, reporting frameworks, and playbooks to measure success and identify growth opportunities.
- Collaborate with paid media partners to create a robust feedback loop, sharing organic insights to improve paid performance and vice versa.
- Manage external agency partnerships, ensuring high-quality output and maximum ROI on external strategic investments.
- Monitor internet culture, competitor activity, and platform algorithm shifts to keep the brand ahead of industry trends.
- Lead, mentor, and professionalize a team of two direct reports, fostering a culture of curiosity and excellence.
- 6+ years of experience leading social strategy for high-growth consumer brands, ideally within the beauty, fashion, or CPG sectors.
- Proven track record of building culturally relevant social presences that drive community engagement and brand affinity.
- Native fluency in TikTok and Instagram ecosystems, with a deep understanding of evolving platform behaviors and creator economies.
- Extensive experience building social reporting frameworks and data-driven strategy from the ground up.
- Demonstrated ability to write compelling creative briefs that inspire and guide creative teams.
- Exceptional collaboration skills with experience managing both internal cross-functional teams and external agency partners.
- Strategic mindset paired with a hands-on approach to execution and problem-solving.
- Strong leadership skills with a passion for mentoring junior talent and building high-performing teams.
- Competitive base salary ranging from $140,000 to $160,000 plus bonus eligibility.
- Fully remote work environment with a home office and internet supplement stipend.
- Comprehensive health care options and 401k with a 5% employer match.
- Generous time off policy including 4 weeks of vacation and up to 20 paid holidays.
- 12 weeks of fully paid parental leave and 5 days of “pet-ernity” leave for new pet adoptions.
- Flexible Fridays and Summer Friday hours to support work-life balance.
- Annual learning and development stipend to support professional growth.