About the Role
Steward is an industry-leading consultancy dedicated to helping associations navigate the modern landscape of membership recruitment. In an era of boundless options, we help our clients move beyond generic value propositions to create unique, high-impact offers that stand out in a crowded marketplace. We are looking for a strategic thinker who understands that membership is no longer just about offering a service—it is about carving out a 'tiny monopoly' and delivering specialized value that competitors cannot replicate.
As a key member of our team, you will apply the Member Magnet Framework to help associations identify their unique 'seasoning'—the specific differentiators that turn a relevant offer into an irresistible one. You will work closely with leadership to analyze market trends, refine digital strategies, and ensure that our clients are not just competing, but winning. This role is ideal for someone who enjoys diving deep into data, understanding member psychology, and translating complex organizational goals into clear, actionable recruitment strategies.
Key Responsibilities- Analyze existing association membership offers to identify gaps in relevance and uniqueness using our proprietary framework.
- Develop and execute comprehensive recruitment strategies that emphasize the 'Tiny Monopoly' concept for diverse client portfolios.
- Collaborate with association leaders to refine their messaging, ensuring that standard benefits like networking and education are positioned with specific, unique value.
- Conduct market research to identify competitor offerings and position our clients as the sole providers of specific industry solutions.
- Draft high-conversion marketing copy and digital strategy content focused on engagement, recruitment, and long-term member management.
- Guide clients through the integration of the Member Magnet Framework, focusing on the layers of relevance, uniqueness, and risk mitigation.
- Monitor and report on recruitment performance metrics to continuously optimize the membership pitch.
- Proven experience in membership marketing, association management, or strategic business development.
- Deep understanding of digital strategy and its application to non-profit or professional association goals.
- Exceptional writing and storytelling skills, with the ability to turn abstract concepts into compelling membership offers.
- Analytical mindset with the ability to perform market 'tests' to determine the effectiveness of a value proposition.
- Familiarity with customer acquisition strategies and data-driven decision-making processes.
- Strong interpersonal skills and the ability to consult with high-level stakeholders, including association Presidents and Boards.
- Self-motivated professional capable of managing multiple projects in a remote, fast-paced environment.
- Fully remote work environment offering flexibility and a focus on work-life harmony.
- Opportunity to work directly with industry experts and thought leaders in the association space.
- Professional development and mentorship under the guidance of certified Customer Acquisition Specialists and engineers.
- Collaborative culture that values creative problem-solving and unique strategic perspectives.
- Engaging projects that impact a wide range of industries and professional communities.
- Competitive compensation package aligned with industry standards and experience.