Creative Strategist

About the Role

About Maneuver Marketing

Maneuver Marketing is a high-growth DTC Health & Wellness company that has scaled to over $100M in annual sales within five years. We serve over 3,000,000 customers worldwide and have been recognized by The Financial Times as one of APAC's top High-Growth Companies.

The Role

As a Creative Strategist (TikTok), you will be responsible for turning TikTok into a high-leverage growth channel. You will own the creative strategy across organic content, paid ads, and TikTok Shop, focusing on a female demographic aged 35–65.

Key Responsibilities:

• Own the creative strategy for TikTok, identifying growth opportunities and translating channel insights into scalable frameworks.
• Conduct in-depth research into TikTok trends, competitor activity, and platform-native storytelling patterns.
• Build and refine a testing pipeline for creative elements including hooks, formats, concepts, and messaging angles.
• Develop content tailored for every stage of the customer journey, from awareness to TikTok Shop conversion.
• Partner with internal teams and creators to launch and iterate on high-performing branded content.
• Optimize conversion levers by identifying bottlenecks and improving creative performance through data-driven testing.

What You Bring:

• 5+ years of experience in DTC creative strategy, performance creative, or growth-focused content development.
• A strong portfolio showcasing short-form content and direct response creative thinking.
• Deep familiarity with the TikTok ecosystem, including trends, creator dynamics, and shopping behavior.
• Strong grasp of creative testing methodologies and the ability to evaluate performance data.
• A passion for consumer psychology, storytelling, and data-driven creative iteration.

Required Skills