Creative Strategist

About the Role

JTS Growth is seeking a high-energy, data-driven TikTok Shop Creative Strategist to join our rapidly expanding remote team. This is a pivotal role designed for a creative visionary who understands the intersection of entertainment and e-commerce. As our Creative Strategist, you will be the architect behind high-converting short-form video content, specifically optimized for the TikTok Shop ecosystem. You will bridge the gap between analytical performance data and viral storytelling, ensuring our partner brands achieve maximum ROI through innovative social commerce strategies.

• Conceptualize and script high-performing short-form video content tailored specifically for TikTok Shop and the TikTok algorithm.
• Analyze real-time performance metrics and sales data to iterate on creative concepts and improve conversion rates.
• Collaborate with content creators and video editors to ensure the final output aligns with brand voice and conversion goals.
• Stay ahead of emerging trends, viral sounds, and platform updates to maintain a competitive edge for our clients.
• Manage the end-to-end creative workflow, from initial brainstorming and storyboarding to final post-production review.
• Direct creators on hook variations, pacing, and calls-to-action to optimize for the TikTok Shop shopping cart interface.
• Conduct deep-dive research into competitor strategies and consumer psychology to identify new growth opportunities.

• Proven experience as a Creative Strategist, Content Specialist, or similar role with a heavy focus on TikTok or Reels.
• In-depth understanding of the TikTok Shop ecosystem, including affiliate management and live-stream shopping trends.
• Strong portfolio demonstrating the ability to create content that drives tangible sales and engagement.
• Excellent copywriting and scriptwriting skills with a focus on persuasive, direct-response marketing.
• Ability to interpret data dashboards and translate complex metrics into actionable creative briefs.
• Highly organized with the ability to manage multiple projects simultaneously in a fast-paced, startup environment.
• Proficiency with project management tools and a deep familiarity with the creator economy.

• Fully remote work environment offering flexibility and global collaboration.
• Competitive salary package with opportunities for performance-based bonuses.
• Opportunity to work at the forefront of social commerce with a high-growth agency.
• Professional development and mentorship in the rapidly evolving field of digital marketing.
• Inclusive company culture that values innovation, autonomy, and creative risk-taking.

Required Skills