Creative Strategist

About the Role

Happy Mammoth is a rapidly expanding natural food-tech leader serving health-conscious consumers across the US, Australia, and Europe. We specialize in science-backed gut, digestive, and microbiome health supplements, and our growth is fueled by a relentless focus on high-performance marketing. We are currently looking for a Senior Creative Strategist to join our team in a part-time freelance capacity. This is not a traditional brand or content role; it is a performance-first position sitting at the intersection of paid acquisition and creative excellence. The ideal candidate has a deep foundation in direct-response copywriting and has evolved into a strategic lead who understands exactly what makes a user stop scrolling and take action.

• Direct and own the performance creative strategy for our paid media channels, with a primary focus on Meta (Facebook and Instagram).
• Develop innovative creative angles, hooks, and messaging frameworks designed to drive conversion and scale.
• Translate complex performance data—including CTR, CPA, CVR, and ROAS—into actionable creative insights and iterations.
• Build, manage, and refine structured creative testing roadmaps to ensure a constant flow of validated assets.
• Collaborate closely with media buyers to align creative production with account performance and scaling opportunities.
• Brief and provide feedback to copywriters, video editors, and designers to ensure all assets adhere to direct-response best practices.
• Conduct deep-dive analyses of winning versus losing creatives to identify repeatable patterns for success.
• Continuously experiment with new formats and messaging styles to maintain a competitive edge in the D2C supplements market.

• Senior-level experience in performance creative strategy, specifically within the B2C or D2C space.
• A strong background in direct-response copywriting with a proven ability to write high-converting hooks and ad copy.
• Extensive experience working within paid media environments, specifically Meta Ads Manager.
• A conversion-focused mindset where results and data-driven decisions take priority over aesthetic preferences.
• Proven ability to operate independently in a fast-paced, remote environment while meeting tight deadlines.
• Exceptional fluency in English, with the ability to communicate complex strategic ideas clearly.
• Experience in the health, wellness, or supplement industry is considered a significant advantage.
• Availability to work during EU business hours (GMT) to ensure seamless collaboration with our global team.

• Competitive compensation that reflects your seniority and expertise in performance marketing.
• The autonomy of a fully remote role with high levels of ownership and accountability.
• The opportunity to impact a high-growth brand with significant scale and reach.
• A flexible, part-time freelance arrangement that allows you to integrate this role into your existing schedule.
• Work with a forward-thinking team that values data, experimentation, and measurable results over bureaucracy.

Required Skills