Content Strategist

About the Role

Content Forge is seeking a visionary Content Strategist to join our high-growth creative powerhouse. Founded by the architects of Mini Katana—a brand that has captivated over 30 million subscribers—we are dedicated to redefining how digital content is produced and consumed. This is a unique opportunity to work at the intersection of entertainment and e-commerce, helping us scale our reach across global platforms. As a Content Strategist, you will be responsible for bridging the gap between creative execution and data-driven results, ensuring every piece of content we produce serves a strategic purpose in our overarching brand narrative.

• Develop and execute comprehensive content strategies across multiple platforms, including YouTube, TikTok, and Instagram, to drive audience growth and retention.
• Collaborate with the creative and production teams to conceptualize high-impact video ideas that align with the brand’s unique voice and aesthetic.
• Analyze performance metrics and audience data to identify trends, optimize content delivery, and refine future strategic initiatives.
• Conduct deep-market research and competitor analysis to ensure Content Forge remains at the forefront of digital media innovation.
• Manage the editorial calendar, ensuring a consistent and high-quality output of content that meets tight deadlines and strategic goals.
• Partner with the founding team to translate high-level business objectives into actionable content plans.
• Oversee community engagement strategies to foster a loyal and interactive subscriber base.

• Minimum of 4-6 years of experience in content strategy, digital marketing, or a related field within the media and entertainment industry.
• Proven track record of managing and growing large-scale social media accounts or digital brands.
• Deep understanding of the YouTube ecosystem and short-form video algorithms (TikTok, Reels, Shorts).
• Exceptional storytelling abilities with a keen eye for visual aesthetics and narrative pacing.
• Strong analytical skills, with the ability to interpret complex data into clear, actionable insights.
• Ability to thrive in a fast-paced, entrepreneurial environment where adaptability and speed are essential.
• Excellent communication and leadership skills, with a collaborative mindset and a passion for digital culture.

• Competitive salary package with performance-based incentives.
• Fully remote work environment, offering flexibility and work-life balance.
• Opportunity to work directly with industry leaders and founders of a 30M+ subscriber brand.
• A creative and dynamic culture where innovation is encouraged and ideas are valued.
• Professional development opportunities and the chance to shape the future of a growing media company.
• Access to the latest tools and technologies in content production and data analytics.

Required Skills