Brand Strategist

About the Role

Digital is seeking a visionary and results-oriented Brand Strategist to redefine our presence across the global digital landscape. This role is designed for a strategic storyteller and digital native who understands that true brand growth comes from building an authentic, highly engaged community rather than just chasing vanity metrics. You will be responsible for architecting a high-level brand and social growth strategy that resonates deeply with modern audiences, leveraging the power of short-form video and data-driven insights to elevate our brand identity to new heights. As we continue to innovate in the creator-led space, we need a consultant who can bridge the gap between creative filmmaking and social-first audience development, ensuring our message reaches the right people at the right time.

Key Responsibilities

• Architect and oversee a comprehensive audience growth strategy focused on Instagram, TikTok, and emerging social platforms to expand our digital footprint and market share.
• Develop core content pillars, thematic frameworks, and brand positioning guidelines that establish a distinctive and recognizable voice in the competitive entertainment and creator space.
• Design innovative short-form video strategies, specifically for Instagram Reels and TikTok, including detailed recommendations for content cadence, visual formats, and viral hooks that drive sharing.
• Lead community engagement initiatives by fostering direct, authentic relationships with followers and identifying strategic creator or fan partnership opportunities to boost brand advocacy.
• Provide expert-level advisory on paid media allocations across Meta, TikTok, and YouTube to amplify organic brand growth and reach targeted segments with precision.
• Utilize advanced audience segmentation techniques and social listening tools to identify new growth opportunities and refine targeting for maximum impact and ROI.
• Act as a strategic bridge between internal creative teams and filmmakers to ensure social initiatives are perfectly aligned with broader brand objectives and high-production-value film projects.
• Analyze performance data across all social channels to provide actionable insights and monthly reports, ensuring the brand remains agile and responsive to shifting social trends and platform algorithms.

Qualifications

• Extensive professional experience in audience development and social media strategy, specifically within the entertainment, media, or creator-led brand sectors.
• Deep technical and creative expertise with Instagram, TikTok, and Meta Ads Manager, with a proven track record of scaling digital accounts through both organic and paid means.
• Mastery of short-form video trends and the ability to translate complex brand goals into engaging, snackable visual content strategies that stop the scroll.
• Strong background in community building and the ability to cultivate brand loyalty through strategic interaction, moderation, and influencer engagement.
• Demonstrated ability to operate as an independent freelance consultant, delivering high-level strategic guidance and execution with minimal supervision in a fast-paced environment.
• Excellent communication and presentation skills, with the ability to articulate complex brand strategies to diverse stakeholders, including high-level executives and creative talent.
• Strong preference for US-based candidates or those with a profound understanding of the US film and entertainment audience landscape and cultural nuances.

Benefits

• Fully remote work environment offering maximum flexibility and an ideal work-life balance for independent consultants and strategists.
• The opportunity to shape the brand identity and growth trajectory of a high-visibility digital entity in the modern entertainment space.
• Collaborative and creative culture that values strategic innovation, creative autonomy, and professional ownership of projects.
• Competitive consulting rates and the potential for a long-term strategic partnership as the brand continues to scale its operations.
• Direct impact on the growth and success of a modern, creator-led digital brand while working alongside industry-leading filmmakers and content creators.

Required Skills