About the Role
Digital is looking for a visionary and data-driven Brand Strategist to lead the charge in defining and executing a sophisticated social growth strategy. In this pivotal role, you will be responsible for building a distinctive brand identity that resonates with modern audiences across the digital landscape. You will act as the primary architect of our social presence, transforming high-level brand objectives into actionable growth blueprints. This position is ideal for a strategic thinker who understands that true brand value is built through authentic engagement and community-led storytelling rather than just transactional advertising.
As our Brand Strategist, you will bridge the gap between creative vision and audience consumption. You will work closely with our production teams and filmmakers to ensure that our social content is not merely a byproduct of our main projects but a primary engine for brand discovery and loyalty. We are looking for someone who can navigate the nuances of the entertainment industry while staying ahead of the rapidly evolving trends on TikTok, Instagram, and emerging platforms. Your goal will be to foster a dedicated fan base that views our brand as a cultural touchstone rather than just another content creator.
Key Responsibilities- Architect and oversee a comprehensive audience growth strategy across Instagram, TikTok, and other relevant social channels to increase brand visibility and market share.
- Define and refine core content pillars, brand themes, and positioning to ensure a consistent and authoritative voice across all social touchpoints.
- Develop high-impact Reels and short-form video strategies, including detailed recommendations for content cadence, trending formats, and visual storytelling techniques.
- Lead the design and management of community engagement initiatives, fostering deep connections with fans and managing strategic creator partnerships.
- Provide strategic oversight for paid media campaigns on Meta, TikTok, and YouTube, ensuring paid spend is optimized to amplify organic brand growth and audience retention.
- Perform deep-dive audience segmentation and research to identify untapped growth opportunities and tailor content to specific demographics within the US film and entertainment sector.
- Collaborate directly with filmmakers and internal creative teams to align social-first content with broader project goals and brand narratives.
- Analyze platform-specific metrics to provide actionable insights and iterate on strategy based on real-time performance data.
- Proven track record as a Brand Strategist or Social Media Strategist specifically within the entertainment, media, or creator-led brand space.
- Expert-level proficiency in navigating the algorithms and best practices of Instagram, TikTok, and Meta (Facebook) Business Suite.
- Exceptional portfolio demonstrating successful audience growth and community-building campaigns that prioritize authenticity over vanity metrics.
- Deep understanding of the US film and entertainment audience, including current trends, viewing habits, and cultural nuances.
- Strong capability to operate as an independent freelance consultant, providing high-level strategic direction while remaining hands-on with execution details.
- Excellent communication skills with the ability to translate complex social data into clear, strategic recommendations for stakeholders and creative teams.
- Experience managing or advising on paid social budgets to complement organic reach and drive holistic brand health.
- Fully remote work environment offering maximum flexibility and work-life integration.
- Opportunity to influence the growth of a high-profile digital brand in the entertainment and film industry.
- Collaborative culture working alongside talented filmmakers, creators, and digital innovators.
- Professional autonomy to test new ideas and lead creative social experiments.
- Competitive freelance compensation and the potential for long-term strategic partnership.