Art Director Brand & Concepts

About the Role

Stio is looking for a visionary Art Director, Brand & Concepts to shape the visual narrative of our mountain-inspired brand. As a key creative leader, you will be responsible for how Stio is perceived across every touchpoint, from seasonal campaigns and high-stakes product launches to brand identity, retail environments, and experiential events. Working closely with the Associate Creative Director, you will develop creative strategies that are visually distinctive and deeply rooted in the mountain lifestyle. This role is designed for a high-level conceptual thinker who possesses the technical range to translate big ideas into finished, impactful assets across multiple channels.

• Lead the evolution of Stio’s visual identity, managing brand guidelines, typography systems, and color palettes to ensure consistency across all brand expressions.
• Drive creative concepting for seasonal campaigns, translating brand strategy and product briefs into compelling visual frameworks and mood boards.
• Direct lifestyle photography and video productions on-location, collaborating with filmmakers, stylists, and athletes to capture authentic mountain experiences.
• Oversee the design and execution of product packaging and brand collateral, ensuring all physical materials reflect Stio’s premium quality standards.
• Partner with retail and marketing teams to design cohesive visual storytelling for new Mountain Studio store openings and experiential brand events.
• Develop storyboards and motion treatments for video content, ensuring all motion creative remains on-brand and purposeful.
• Mentor internal design teams and manage external freelancers, providing constructive feedback to elevate the overall craft and execution of the creative department.
• Present and pitch complex creative concepts to senior leadership with clarity, narrative, and confidence.

• At least 7+ years of experience in art direction or graphic design, preferably within the outdoor, apparel, or lifestyle sectors.
• A diverse portfolio demonstrating expertise in brand campaigns, visual identity systems, and multi-channel digital creative.
• Proven experience leading high-production photo and video shoots in fast-paced, often outdoor environments.
• Exceptional mastery of typography, layout, and design systems, with a sharp eye for the intersection of copy and visuals.
• High proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma, with an openness to utilizing emerging AI creative tools.
• Strong communication skills and the ability to articulate creative decisions to cross-functional stakeholders in Marketing, E-commerce, and Product teams.
• A deep, authentic connection to mountain culture and a commitment to Stio’s mission of environmental stewardship and inclusivity.
• Willingness to travel up to 4-6 weeks per year for shoots and brand events.

• Competitive base salary range of $85,000 - $100,000 based on experience and qualifications.
• Comprehensive Medical, Dental, and Vision insurance plans.
• 401k program with company matching to support your long-term financial health.
• Company-paid Long-Term Disability and Employee Assistance Programs.
• Generous paid time off (PTO) and holiday policies.
• Exclusive gear testing opportunities, employee perks, and a culture that celebrates the mountain lifestyle.

Required Skills